ENHANCING SHOPPING MALL REVENUE THROUGH REAL-TIME PERSONALIZED DIGITAL COUPON SYSTEMS: A DATA-DRIVEN APPROACH. International Journal of Information Technology and Computer Engineering, [S. l.], v. 13, n. 2, p. 497–504, 2025. DOI: 10.62643/ijitce.2025.v13.i2.pp497-504. Disponível em: https://ijitce.org/index.php/ijitce/article/view/1073. Acesso em: 1 jul. 2025.