A STUDY ON VARIOUS MARKETING STRATEGIES AND POTENTIAL OF THE LIC BUSINESS IN LIFE INSURANCE INDUSTRY. International Journal of Information Technology and Computer Engineering, [S. l.], v. 11, n. 4, p. 172–175, 2023. Disponível em: https://ijitce.org/index.php/ijitce/article/view/405. Acesso em: 23 jan. 2026.