A STUDY ON VARIOUS MARKETING STRATEGIES AND POTENTIAL OF THE LIC BUSINESS IN LIFE INSURANCE INDUSTRY

Abstract

Advertising procedures of extra security assumes an imperative part in the infiltration of individual market. Insurance agencies are in a novel position with regards to showcasing. They have no unmistakable items to offer, however rather depend on solid associations with faithful clients and verbal exchange to enable them to contend. In any case, notwithstanding the difficulties, the advertising systems for insurance agencies are extremely the same than for some other organization, and require a solid concentrate on the rudiments of powerful showcasing. The showcasing methodologies continue changing with the progression of time and it should be changed in like manner to be capable survive and contend in the very aggressive market. Better showcasing methodologies like new items, creative appropriation, and better utilization of innovation are assisting the new type of private life back up plans with taking piece of the pie far from the monopolist of prior days. This paper is primarily centered on the advertising systems received by LIC and an endeavor is made to locate the new promoting procedures which would be more clients arranged and showcase catching in nature..