Resilience in a Changing Market: Post-Pandemic Strategies for Snack and Beverage Bar Industry

Deepika Renganathan; Dr. Pavlos Mourdoukoutas

doi:10.62647/IJITCE2025V13I3PP325-333

Authors

Deepika Renganathan Department of management and innovation New York University Author
Dr. Pavlos Mourdoukoutas Department of management and innovation New York University Author

DOI:

https://doi.org/10.62647/IJITCE2025V13I3PP325-333

Keywords:

Consumer Behavior, PEST Analysis, Post Pandemic Business, Starbucks, SWOT Analysis

Abstract

COVID-19 pandemic seriously impacted the world food and beverage industry, testing even a market leader such as Starbucks to quickly change. Although there are studies on digital transformation and crisis management, fail to provide a holistic strategic framework that bridges the external macro-environment changes with organizational capabilities. This study suggests a new dual-framework model integrating PEST and SWOT analysis to assess Starbucks' post-pandemic resilience based on secondary data from investor reports (2021–2025). It was executed with Python-based strategic visualization, comprising radar charts, bar graphs, and SWOT matrices. The model provides a dynamic decision-support system, enhancing strategic precision by 22% compared to conventional static models, as indicated expert review and comparative analysis. Findings indicated strong impact ratings for digital loyalty (34.6M users) and sustainable practices, balanced by risks such as inflation and employment risks. This methodology allows for proactive strategies and establishes a model for strategic planning in business environments.