A STUDY ON CONSUMER PERCEPTION TOWARDS PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO PATTUKKOTTAI TOWN

Abstract

Life can only exist if it has access to water. Consumers in the Indian context have found that bottled drinking water has a significant influence. Historically, the most reliable source of drinking water has been municipally provided piped water. Like other consumer goods, bottled water was once a big industry. Water scarcity at train stations and tourist destinations, as well as the role of tourism crops and other factors, have all contributed to the expansion of this industry, and a variety of bottles are available for filling with water. Because of the assurance of both convenience and quality, bottled drinking water is becoming more common. Customers may choose from a wide selection of bottled, bubble-top, can, and other types of packaged drinking water, as well as a wide choice of brands. Customers buy water bottles because they are convenient to handle and because they don't have to think about other factors like quality, price, or comfort when they buy packaged drinking water. This study was done to better understand how customers feel about packaged drinking water brands and how they influence their purchasing decisions.