A STUDY ON THE RELATIONSHIP BETWEEN THE ORGANIZATIONAL PERFORMANCE OF MULTI-NATIONAL COMPANIES IN THE CHENNAI DISTRICT AND CROSS-CULTURAL COMPETENCE

Abstract

This study aims to investigate the connection between organizational performance and cross-cultural proficiency among multinational corporations (MNCs) operating in Chennai. The dynamic city of Chennai, which serves as the capital of the Indian state of Tamil Nadu, is well-known for its abundance of multinational corporations. The goal of the study is to determine how cross-cultural competency affects MNCs' overall performance and to offer recommendations for boosting organizational effectiveness in a multicultural setting. At the moment, Chennai's business community is rapidly growing and acting as the city's economic growth's base. Each employee contributes differently to organizational performance depending on a range of factors. Since cross-cultural contacts have an impact on organizational performance in multinational companies, this study's main focus In Chennai. The purpose of the study is to investigate how cross-cultural difficulties affect organizational management as measured by performance. Moving on to the research methodology, the study's research approach was to conduct a survey using a structured questionnaire. The study also obtained the necessary information from 250 workers of Multi-National companies in Chennai.

To conduct a statistical analysis and interpretation of the impact of cross-cultural competence on the organizational performance of a multinational corporation (MNC) in Chennai using SPSS, the collected data on cross-cultural competence and organizational performance from employees or relevant sources within the MNC. The findings of this study will contribute to the existing literature on cross-cultural competence and organizational performance, specifically in the context of MNCs in Chennai city. The suggestions provided can serve as a roadmap for MNCs to enhance their cross-cultural competence and, consequently, improve their organizational performance in a multicultural environment. The study came to the conclusion that skill, attitude, culture, and communication play a vital role in the impact of cross-cultural competencies on organizational performance