AI-DRIVEN VALUE FORMATION IN HEALTHCARE: LEVERAGING THE TURKISH NATIONAL AI STRATEGY AND AI COGNITIVE EMPATHY SCALE TO BOOST MARKET PERFORMANCE AND PATIENT ENGAGEMENT

Abstract

This article investigates the integration of artificial intelligence (AI) in the healthcare industry, with a particular emphasis on using the Turkish National AI Strategy and the AI Cognitive Empathy Scale to improve market performance and patient satisfaction. AI-driven value creation in healthcare strives to improve patient outcomes, optimize resource use, and boost overall healthcare delivery system efficiency. The report highlights the importance of AI technology in transforming healthcare into a more personalized, efficient, and patient-centric system. The report, which aligns with Turkey's National AI Strategy, illustrates how AI can help Turkey achieve its goal of being a global leader in AI-powered healthcare solutions. Additionally, we evaluate the AI Cognitive Empathy Scale for its potential to enhance patient happiness by enabling AI systems to more accurately perceive and respond to human emotions. The research uses a mixed-methods approach that combines qualitative and quantitative data to assess the impact of AI-driven strategies on healthcare performance, demonstrating considerable gains in patient care, resource efficiency, and market competitiveness