A REPORT ON MARKETING STRATEGIES ADOPTED BY LIFE INSURANCE COMPANIES IN RURAL AREAS

Abstract

Insurance sector is one of the biggest service sectors in India and plays an important role in Indian economy. This sector is focusing on how to provide efficient services to its rural customers. The Indian insurance industry consists of 1 public sector and 23 private sectors. The objective of insurance is serving the people who belong to urban as well as rural. This research is about marketing strategies adopted by life insurance companies in rural areas. Companies need to understand rural marketing strategies to survive and grow in their business, but also a means to the development of the rural economy. Marketing strategies play a vital role for the survival of any insurance company.