AUGMENTED REALITY-ENABLED POSTER PRESENTATION

Abstract

The integration of Augmented Reality (AR) technology into the realm of e-commerce has ushered in a trans-formative era, redefining the way consumers engage with online shopping platforms and enhancing their overall shopping experience. This research paper explores the multifaceted impact of AR integration in e-commerce, focusing on its influence on customer engagement, product visualization, and purchase decision-making. In the modern digital landscape, e-commerce has become an integral part of consumers' daily lives. However, traditional online shopping often lacks the tactile and immersive experiences offered by physical retail stores. Augmented Reality, through its ability to overlay digital elements onto the physical world, bridges this gap, allowing consumers to interact with products in a more tangible and personalized manner.This research delves into the various dimensions of AR integration in e-commerce like: Enhanced Product Visualization, Improved Customer Engagement, Personalized Shopping Journeys, Reduced Return Rates, Marketplace Competitiveness