IMPROVING THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) USING DATA MINING

Abstract

Customer Relations Management (CRM) deals with the methods and tools which helps in managing the customer relationship in the business. Customer Relationship Management is used to describe patterns and relations. It provides the path to organize the data and to produce the results by using data mining techniques. Data Mining is the technique used to analyze the large set of data. Data mining tool is used to monitor the sales activity and the transaction process for the purpose of improving the sales activity. The sales data of the customer is processed with the java implementation effectively and aims at improving the performance of the customer relationship management which entirely depends on the sales of the data.That improvement of the sales activity enhances the performance of the Customer Relation Management using data mining techniques.